Communications, Bachelor of Arts
The major in communications is interdisciplinary in nature, bringing together the digital arts and humanities and the social sciences in order to examine and create communications campaigns from initial stages of conceptualization to fully developed models and projects.
From printed books to social media, students will study the historical, ethical, and theoretical roots of communications and apply them in such fields as advertising, marketing, journalism, and business. Students will also develop proficiencies in digital design using current industry hardware and software and will use such skills in applied settings.
The concentration in strategic communications majors will help prepare students for future careers in social media management, public relations, copywriting and advertising, and digital marketing strategy. Other opportunities are available in brand management, event planning, marketing coordination, and corporate communications. The concentration in media writing will prepare students for future careers in content creation and management, content strategist and coordinator, and industrial communications. Other opportunities are available in journalism, freelancing, and public relations.
Degree requirements
Required Courses
In addition, the student must fulfill the requirements for one of the following concentrations:
Concentration in Strategic Communications
| COM 233 | Integrated Marketing and Advertising | 3 |
| COM 240 | Public Relations | 3 |
| COM 242 | Social Media and Society | 3 |
| COM 315 | Strategic Communications | 3 |
| ENG 309 | Practicum: Social Media and Web Content | 3 |
Concentration in Media Writing
| COM 233 | Integrated Marketing and Advertising | 3 |
| OR | |
| COM 240 | Public Relations | 3 |
| | |
| ENG 210 | Advanced Exposition | 3 |
| ENG 308 | Practicum: News and Feature Writing | 3 |
| ENG 309 | Practicum: Social Media and Web Content | 3 |
| ENG 325 | Creative Non-Fiction/Literary Journalism | 3 |