COM 233 Integrated Marketing and Advertising

Examination of integrated communications practices, including blending of both traditional and electronic public relations and advertising practices and social media. Course will also explore integrated communication case studies and theory, exploration of creative practices in advertising, including brand concept, audience analysis and design theory. A service-learning component is required. Prerequisite: COM 130 or permission of instructor. CC

Credits

3

Prerequisite

COM-130

Offered

Spring Term

Yearly

Even Years