COM 233 Intergrated Marketing & Communications

Examination of integrated communications practices, including blending of both traditional and electronic public relations and advertising practices and social media. Course will also explore integrated communication case studies and theory, exploration of creative practices in advertising, including brand concept, audience analysis and design theory. A service-learning component is required. Prerequisite: COM 130 or permission of instructor. CC

Credits

3

Prerequisite

COM 201 or BUS 223

Offered

Spring Term